Sales & marketing
Website testing
Split tests and click heatmaps for your sites
Test up to four versions of a page against each other and see which one gets more clicks, visits or form submissions. Click heatmaps show where visitors click on each page.
Open Website testing
Opens in RIO. You will be asked to sign in if you are not already, and you see it when your role allows.
Who uses it
Marketing teams improving landing pages built with Sites.
What teams do with it
Try a new headline
Show some visitors a different version and compare how many reach the goal.
Measure sign-ups
Count submissions of a form placed on the page as the goal.
Publish the winner
End the test and make the better version the live page in one step.
See where people click
Open the heatmap for a page at the width it was viewed.
Key features
- Up to four versions per test, with the live page as the control
- Goals: a click on a block, a visit to a page, or a form submission
- A significance check before a result is called
- Click heatmaps per page and screen width
- Visitors whose browser asks not to be tracked are not counted or given a cookie
- Works on pages built with Sites only